Key Art

Dave S3


Lil’ Dicky and his notoriously raunchy, comedic, and absurdist lyricism were the perfect foundation for a wild and creatively-charged collaboration. For Season 3 of Dave, we wanted to create promotional artwork that matched his freak, so to speak. This season, Dave tours across America in search of true love along the way. What better way to represent Dave leaving his mark on the country than depicting him nude, laid out over the map like an artist’s muse?

Role: Illustration & Design

Creative Direction: Alex Haldi

Created at: Good Fake

Client: FX Networks

Assets Created: 2’x3’ poster, 48’x14’ billboard, 60”x30” urban panel, branding