Branding & Logo Design
Dear Reader
Role: Illustration, Design, Art Direction
Creative Direction: Alex Haldi
Created at: Good Fake
Client: Dear Reader Books & Stationery
Assets Created: Full brand package (logo design, custom typography, color palette, brand iconography, templated designs for marketing & social media, brand guidelines)
Client Feedback:
Almost perfect!
Make it feel more educational
Make it feel less “heavy”
Brand Guidelines
Round 1
Client Feedback:
Less minimalistic
More friendly
Make a crest
More reading imagery
Round 2
Client Feedback:
Less childlike
Fewer symbols in the crest
Remove glasses
Keep book/crest combo
