Amazon x Booking: Discover the Idea of You

Amazon Prime and Booking.com tasked us with creating custom illustrations for their “Discover the Idea of You” collaborative campaign. The goal: integrate locations featured in the Prime film The Idea of You with real-life accommodations offered on Booking.com. Together we composed and animated a set of charming collages with hand-illustrated assets, inspiring viewers to book their next romantic getaway.

Collaborative Campaign

Role: Illustration, Animation
Graphic Design & Creative Direction: Alex Haldi
Client: Amazon Prime, Booking.com

Created at Good Fake, 2024

Assets Created: 5 collages, each with 3 UI hover state alternates and animations, illustrated assets, custom typography

Keep Lookin'