It’s Always Sunny in Philadelphia: Season 16
The gang goes feral in this season’s key artwork. Inspired by the aesthetics of 70s airbrushed vans and the cheesy “Three Wolf Moon” shirts of the aughts, we depicted the characters as their animalistic alter-egos, howling at the moon, plastered onto a Philly style “shaggin’ wagon.”
Key Art
Role: Illustration, Graphic Design
Creative Direction: Alex Haldi
Client: FX Networks
Created at Good Fake, 2023
Assets Created: 2’x3’ poster, 48’x14’ billboard, 48’x19.5’ billboard, 60”x30” urban panel, 144”x30” bus side, social assets, logo, type design
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