Dear Reader
I had the pleasure of creating a small brand identity package for local bookstore and stationery shop Dear Reader. The client was initially unsure of how to approach visualizing the brand, but found they ultimately wanted to emphasize the playful, quirky, but dependable personality of Dear Reader.
Round 1
Client Requests:
Less minimalistic
More friendly
Make a crest
More reading imagery
Round 2
Client Requests:
Less childlike
Fewer symbols in the crest
Remove glasses
Keep book/crest combo
Round 3
Client Requests:
Almost perfect!
Make it feel more educational
Make it feel less “heavy”
Final Logos:
Brand Identity
Role: Graphic Design
Creative Direction: Alex Haldi
Clients: Dear Reader
Created at Good Fake
2024
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